Coming — 2026
Why we retired Tier 13
The engineering decision log behind consolidating redundant optimizations. Six months of data on which Tier 13 items actually moved metrics versus which were duplicative.
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/ Field notes
Notes from the field.
Performance engineering. AEO experiments. Psychology tactics that moved revenue. Infrastructure lessons. Written by the person actually doing the work.
Coming — 2026
AEO: what ChatGPT actually reads
Empirical results from running the same llms.txt and brand.json experiments across 20 client sites. What made it into AI answers. What did not.
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Coming — 2026
Sub one second load times on a VPS
The Debian plus Nginx plus FastAPI stack that powers every client site, configured end to end for Core Web Vitals domination.
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