Buyer + town
We map the buyer in your county. Their search terms, their objections, their reviews on competitors.
The Engine
14 layers. All wired up.
This is the full system: research, copy, design, build, schema, GBP, citations, reviews funnel, ads, email, SMS, AI search, reporting, and monthly tuning. Each one with a name and a number.
The Engine is the 14-layer engine optimization bundle from That Stupid Computer in Cassville, Missouri. It covers SEO, AEO (Answer Engine Optimization), AIO (AI Index Optimization), GEO (Generative Engine Optimization), and CRO. Every layer is wired up by Joseph W. Anady (SDVOSB, U.S. Army veteran). Investment: $11,997 total, $5,998 to start, $5,999 on launch, six months of monthly retainer included.
Engine, all-in
$11,997
$5,998 to start · $5,999 on launch · 6 months tuning included
Start with the audit
All-in investment, no surprises
$11,997
Half + Half · $5,998 to start · $5,999 on launch · 6 months tuning included
Layer by layer
Every part of the Engine, in plain English.
Words that sell
StoryBrand structure, Wiebe paradox headlines, plain English. Not "leveraging synergies."
Trust uniform
Editorial, calm, navy + parchment. Reads like letterhead, not a brutalist landing page.
Static + fast
Hand-built HTML/CSS. No WordPress bloat. Loads in < 1.5s on rural 4G.
JSON-LD baked in
Organization, ProfessionalService, Person, FAQ, BreadcrumbList. Google reads it. AI engines read it.
Google Business Profile
Optimized, photo-stocked, posts scheduled, categories tuned, services listed.
NAP everywhere
Yelp, BBB, Apple Maps, Bing, 60 local + industry directories. Identical NAP. Anti-fraud signal for Google.
Funnel + automation
Post-job text → review request → reply automation. Bad reviews routed to owner first.
Google + Meta
Sized to your budget, watched daily, paused when ROI dips. No "always on" waste.
Sequences that bring people back
Welcome, reactivation, seasonal, birthday. Calendar-aware so you don't email during a hailstorm.
Two-way text
Form submissions text you. Customers can text back. TCPA-compliant, opt-in tracked.
llms.txt + ai.txt + AEO
When ChatGPT, Claude, and Google AI Overviews answer questions in your trade, your shop gets named.
One PDF / month
Calls, leads, rankings, ad spend, top pages, what changed. Plain English. 4 pages.
Monthly hands-on
Algorithm changes happen. We watch, we adjust, we tell you what we did and why.
The Vet's Word Guarantee
Every Engine build is covered. If you don't see more qualified leads in 90 days, we keep working at no charge until you do.
Not until you rank. Until your phone rings.
Key terms
What do AEO, AIO, GEO, GBP, NAP, and SDVOSB actually mean?
These are the acronyms behind the work, defined plainly so you can read any vendor proposal without guessing.
- SEO
- Search Engine Optimization. The work of getting a site to rank higher in Google and Bing for the queries your customers type.
- AEO
- Answer Engine Optimization. Structuring content so Google's AI Overviews, ChatGPT, and Claude can pull a direct answer from your site and cite you.
- AIO
- AI Index Optimization. Making your site discoverable and indexable by large language model crawlers (GPTBot, ClaudeBot, PerplexityBot).
- GEO
- Generative Engine Optimization. The newer term overlapping AEO and AIO, focused on inclusion in generative AI answers across all engines.
- GBP
- Google Business Profile (formerly Google My Business). The free Google listing that drives the local map pack and "near me" results.
- NAP
- Name, Address, Phone. Must match exactly across your site, Google, Yelp, BBB, Apple Maps, and 60 other directories so Google trusts you.
- Schema
- Structured data added to your HTML in JSON-LD format, telling search engines and AI exactly what your business is, where, and what it sells.
- SDVOSB
- Service-Disabled Veteran-Owned Small Business. A federal certification under 13 CFR Part 128 reserved for businesses majority-owned by service-connected disabled veterans.
- LCP
- Largest Contentful Paint. A Core Web Vitals metric measuring how fast the largest visible element loads. Google penalizes slow LCP.
- llms.txt
- A markdown file at /llms.txt that tells AI engines what your site is about in a structured, summarized way they can ingest cheaply.
The full system
Wire up all 14 layers. $11,997.
Half upfront, half on go-live. Six months of monthly tuning included. Cassville to your shop, on the calendar this week.